Make the lie big, make it simple, keep saying it, and eventually they will believe it.

You can’t change the masses. They will always be the same: dumb, gluttonous and forgetful.

A fourteen-year-old lad crouching with his bazooka behind a ruined wall on a burned out street is worth more to the nation than ten intellectuals who attempt to prove that our chances now are nil.

It’s necessary to exterminate these Jews like rats, once and for all. In Germany, thank God, we’ve already taken care of that. I hope that the world will follow this example.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.

The truth is the greatest enemy of the State.

It is the absolute right of the State to supervise the formation of public opinion.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.